Phoenix Coyotes
Coming Soon To a Mall Near You..The Phoenix Coyotes |
Sears? Check..Hot Dog on a Stick? Check..Peter Mueller and Taylor Pyatt? Check, check! It was reported last week that, in another interesting move to up fan attendance, several Coyotes players canvassed the Glendale area giving out free tickets.
At the Arrowhead mall, several teenager girls accosted Mueller and Pyatt and received free tickets for their trouble. Why didn’t they drop by my office? I certainly have more inclination to buy tickets than a couple of giggling Mrs. Field’s cookie chomping teeny boppers!
With attendance ranging 5000-6000 fans on average, I have to applaud the Coyotes organization though for being somewhat creative in their marketing efforts. The “We Win, You Win” promotion paid off for fans (including myself) Saturday night against the Stars earning us another game on the team. As the attendance remains stagnant it seems to be an all out war to find fans.
I myself have created a step-by-step plan to breed a new hockey fan..
Step 1) Take them to their first hockey game (give it to them free at first)
Step 2) Show them the arena sights while spewing interesting hockey trivia or rules of the game (I personally enjoy penalty talk)
Step 3) Take a trip down to the glass and watch warm ups (getting that up, close and personal view)
Step 4) Sex sells and if your prospective fan is a woman be sure to point out some of the “finer” points of the team (I recommend #8 currently) or if a man, direct his attention to the cheerleaders
Step 5) Pound the glass until Shane Doan flashes you a smile and tosses a puck out to you (my charm!)
Step 6) Buy team apparel from the Coyotes Den (ladies I happen to know they sell Coyote panties, these could be VERY effective)
Step 7) Sit in incredible seats with one of the best vantage points in the arena
Step 8 ) Cheer the Yotes on to victory
Your new hockey fan must be watered (with beer and/or soda) fed (with hot dogs) and placed in direct light of the scoreboard as frequently as possible.
**Warning** Your new hockey fan will more than likely become addicted and therefore will need to be detoxed during off season.
I am doing my best to up the attendance but I can’t do it alone..
Let’s Puck!
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There was a discussion on XM NHL Home Ice, that it’s better to live in a small market because tickets are cheaper. No one is giving away free tickets to the Sharks! But seriously, cheerleaders?!?!
The problem is that we aren’t really a small market. We should be making a lot more money and the team keeps losing money every year. I do admire the creativity in attracting new fans..I just hope is not for naught. And yes, cheerleaders..they are not as big a presence as they used to be but they are still there. Mind you, MY attention is on the ice where it should be
They’ve practically given the ‘fans’ everything for free, and they still don’t show up.
With the promotion of the team and all the WINNING they are doing, it’s gonna happen. We won’t be in that last attendance spot on the NHL list for long.