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NHL’s ‘What If’ Ad Campaign Extended To Joe Pavelski *VIDEO*

San Jose SharksI really enjoy the NHL’s ad campaign for this year’s Stanley Cup Playoffs. In my opinion this whole idea of ‘what if’ is very well done. I’m sure older hockey fans can connect with the campaign because they grew up with the events being depicted, whereas I - the newer hockey fan - can get connected to the game’s past.

It now looks like this campaign has gone from great to brilliant as they’re updating the commercials to include events from this year’s playoffs. And who is one of the first entries? Joe Pavelski:

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One comment for “NHL’s ‘What If’ Ad Campaign Extended To Joe Pavelski *VIDEO*”

  1. [...] that Pavelski is a national story, and now that they’ve made a new NHL Stanley Cup Playoff commercial about him, if he continues to rise to the challenge then the future is very bright for [...]

    Posted by NHL Hockey penaltykill.net | San Jose Sharks: Impressive On Two Counts | May 3, 2010, 2:32 pm

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