
San Francisco Bulls: How To Attend A ‘Media-Only’ Event |
Yesterday I attended my first media-only event, the unveiling of the San Francisco Bulls new hockey sweater. If the lack of quality writing is any clue you can probably guess that I am NOT a professional journalist, so for me attending yesterday’s event was an experience in and of itself.
Fortunately I’ve built a few relationships with the folks in the Bulls’ front office and they’ve always been very generous and gracious with me despite my creepy over-zealous fandom. So when I got invited to this event the last thing I wanted to do was embarrass myself, this blog or the team. Searching for some insight on what to expect from an event like this I turned to The War Room on Sirius/XM’s NHL Home Ice.
Peter Berce offered up the following:
1) Don’t touch the other reporters (actually that was something I came up with).
2) Talk with the people who invited you and try to get some information to report.
3) Take pictures.
4) If they’re giving away free stuff take it.
5) If they’re giving away free food eat it (but not too much or they won’t ask you back).
I can handle that.
Item #1: I didn’t get too creepy when meeting all the reporters I’ve grown up watching on TV. ‘No inappropriate touching’ was a success.
Item #2: Luckily I knew some of the Bulls staff as well as the local radio personality who was the event’s Master of Ceremony. I was able to pass the time with some lively conversation while waiting for the event to start. It wasn’t totally awkward standing there amongst all the cameras.
Item #3: See below.
Item #4: Since I’m not a dignitary (the mayor of Daly City was in attendance as well as representatives from the San Francisco mayor’s office) or a regular media personality I didn’t get a bag of swag. Maybe next time.
Item #5: There was food but the line was too long.


Lamont and Tonelli from 107.7 The Bone - Your Hosts

Pat Curcio, President and Head Coach

The Media

The Mascot - Rawhide

The Ice

The Food
I think I need a better camera…
So..to summarize free is good and touching is bad..I will have to remember that the next time I try and sneak into the Coyotes locker room.lol Great stuff, sounds like you had a good time!
It was really fun but I was more interested in looking around the empty building, trying out different seats and generally nosing around the rink! It’s very exciting to be a part of the start of this thing!
Cannot wait for the home opener in October — fans, buy your tickets as soon as available.